– We conducted extensive guest research across Ireland, Europe & North America to inform every key stage of the process to ensure that the brand revealed today is reflective of our value carrier positioning. We’ve also enhanced our performance to become the most punctual airline at Dublin Airport. Innovations that we have introduced include the roll-out of WiFi on our A330s, automated check-in and bag drop at Dublin Airport, Business Class improvement with fully lie-flat beds and economy catering upgrades. Since 2015, we’ve invested significantly in our business, improving our value proposition and overall guest experience and becoming Ireland’s only four star airline. – The Aer Lingus brand has evolved significantly over the last number of years. Mike Rutter, Chief Operating Officer, Aer Lingus said: – We have ambitious plans for our future and the years ahead, yet we are aware of challenges facing the modern industry and thus investment in our new brand identity and livery our new uniforms which will be unveiled later this year and our fleet expansion are considered investments in the future of Aer Lingus to enable us realise our ambition to be the leading value carrier across the North Atlantic.” The benefit for Ireland of being at the fulcrum of such connections is considerable and we in Aer Lingus are determined to realise this potential for Ireland”. – The refreshed brand reflects an airline that connects those living in Montreal to Marseilles in Berlin to Boston as well as those living in Cork to Croatia. Aer Lingus has had exceptional success in recent years: adding new routes, new aircraft, new jobs and new opportunities for colleagues and guests alike”. We’re delighted to unveil our brand refresh today, which comes more than 20 years after Aer Lingus last invested in new brand livery, and reflects our position as a modern, contemporary airline. – Aer Lingus is a modern Irish international success story, built on hard work, enterprise and the commitment of our people. Sean Doyle, Chief Executive Officer, Aer Lingus said: Aer Lingus CEO Sean Doyle (Pic: Naoise Culhane)
0 kommentar(er)
